2013 Toyota Prius See Slight Price Jump as Special Edition Persona Joins Lineup

By Joel Arellano | October 16, 2012
Toyota has issued pricing information on its Prius, Prius plug-in, and Prius v models. For model year 2013, pricing rose $200 for the standard Prius hatchback hybrids. For the larger Prius v, prices rose between $100 for Two and Three models, and $155 for the Prius v Five. The 2013 Toyota Prius v received a new exterior color (seaglass pearl) and new steering wheel option for the v Five. Otherwise, there are no other additional changes to the Prius v, which we drove earlier this year. Toyota added a limited edition model to the 2013 Prius. Called the "Persona Series", this special edition Toyota Prius Three comes equipped with an appearance package including 17-inch alloy wheels, exclusive Black Cherry Pearl exterior color, and badging. Interior gets exclusive with unique accents and stitching. Price for being both green and good-looking? $27,890 which includes $760 destination and handling fee.
Pricing for 2013 Toyota Prius:
  • Prius One (fleet only sales): $23,975
  • Prius Two: $24,960
  • Prius Three: $26,525
  • Prius Persona: $27,890
  • Prius Four: $29,195
  • Prius Five: $30,765
Pricing for the 2013 Toyota Prius v
  • Prius v Two: $27,410
  • Prius v Three: $28,175
  • Prius v Five: $31,055
All prices above include $760 for destination and handling.
The Toyota Prius plug-in is new for 2013 and there is no price change. Pricing on the entry-level 2013 Toyota Prius c will be announced at a later time. Source: Toyota