Ford Sees Room for Compact Pickup; 2014 Ford F-150 SVT Raptor Special Edition Debuts
The marketing war over towing claims for light-duty pickups between the Detroit Three--Ford, General Motors,...
Ford should sell the Ranger and Ute from Australia here in the U.S. They'd make a killing with either one of those vehicles. Ute is an awesome compact truck on steriods.
I'd buy a compact pickup from Ford, tomorrow. Give me the B or C platform and preferably a small turbo-diesel [I live at 6500' altitude].
Please SOMEONE offer a true compact pickup, I am just sick and tired of every pickup on the market today being as MASSIVE as my garage. I would LOVE to see something closer to the old Chevy Luv, Ford Courier, or Datsun sized pickups again. Small affordable great mileage and useful. As it is my only real option these days is closer to a Transit Connect size vehicle
The first company that comes out with a truly compact pickup that gets 30mpg with 4x4 sells over 200k vehicles. Have you seen the prices of used Rangers? I could have gotten the last year model $4000 less than they are now going for now, there is a lot of pent up demand for a truly compact pickup.
Jesus why didn't they keep the St. Paul plant open? All they really had to do to the old Ranger is update the damn thing, give it some efficient engines, it was the perfect size. I really don't understand the people at Ford sometimes. I think they put old Lincoln execs in charge of the decision to dump the Ranger. They think there is a market for a compact pickup....WTF really they just discontinued the last one in production.
Ford CAN make a sub-F150 vehicle with their existing design. make the frame hydroformed to the rear of the cab, open "C" channel to the rear. Use F150 cab with Expedition nose and doors, composite box with lower top rail. Lighter spec suspension, 4000-5000 max tow, drive line is 4 cyl Ecoboost, 3.0L V6, and maybe 5.0L ....F100 to replace the Ranger name and Ranger becomes a new trim level to replace XL. F-Series sales are not cannibalized and in fact are bolstered by new F100 sales adding to total F-series sales. Done!
I think there is PLENTY of room to work in compact/midsize pickup trucks, but Ford will have to adjust their business model, and have the F-150 share the truck market.
Ford's problem is they sell the F-150 as a volume vehicle, give it thousands in incentives, and you can buy on for around $21-22k, which is where the Ranger should play. Ford is built around the F-150 now, and I don't think they'd move it upmarket, and keep it there, to make room for a Ranger.
There is too much money in full-size trucks for Ford to do anything to dilute the profiteering, even if it means they would sell something else.
I guess he means keeping the Ranger under $20k. How good of a truck are you really gonna get under $20k? And how much money are you really gonna make on it?
I've been driving a 1986 Nissan pickup for 21 of its 27 years on the road. Why keep a vehicle this long you might ask? It's simple, 1) I don't want or need a midsize or fullsize pickup and 2) no one designed a pickup that provided better mileage than my current truck. The only real compact pickup design improvement that came after 1986 was safety. Although my truck is very practical and gets so-so gas mileage, it's a coffin on wheels. The only safety equipment it has are seat belts and an outdated headrest design. I'm still waiting for a new compact pickup to come out that gets good MPG, has RWD, and performs well in crash tests. It's too bad the Toyota hybrid A-BAT compact pickup and the GMC Denali XT concept didn't make it to market - I really liked those concepts. Maybe the upcoming 2014/2015 Honda Ridgeline will met my needs.
I hope they do make a compact truck. Quite a bit of customers that visit the Ford dealership I work at ask me where the Rangers are at on our lot, or if we have any available. That's when I tell them that it was discontinued for the U.S market. With this basic information, this may be pretty helpful to share with my co-workers and managers. I hope Ford does bring in a compact truck to the U.S market after all.
@ghusmc50 If thats the case I would rather see someone import the HSV Maloo Ute up here ;-)
@BlackDynamiteOnline its not the volume, incentives or selling costs of the F150 that I have issues with, it is its shear size, it is MASSIVE, and a massive truck can be a PITA for alot of folks, hard to park, hard to garage, hard to maneuver in a city environment, and still lousy mileage. That's why I still dont understand why someone hasn't reintroduced the true compact pickup, something the size of the old Datsun pickups, remember, when Datsun and Toyota introduced the compact truck, Ford Chevy and GM were all still selling their full size PUs, they got thrashed in sales because there was (and still is) a real market for a small economical utility truck. As it is today no one offers anything smaller than the mid-size Nissan Frontier, which I used to have and got rid of because it was still too big and got lousy milage. I know all about the economics that say they are not going to do anything but I still think its sad we are only offered such a limited range of vehicles.If I want something akin to the compact PU, the only thing comparable I have seen is the Ford Transit Connect, which is more of a utility van and not a PU