2014 Jeep Cherokee "Built Free"

By | October 28, 2013
Although the 2014 Jeep Cherokee has been delayed quite a bit, Jeep has finally released the marketing campaign that will span all media outlets, including television, print, and digital platforms. The campaign, "Built Free," emphasizes the brand's commitment to bring new experiences to its customers. As the first sign of good news for the all-new vehicle, the 2014 Jeep Cherokee will finally be in dealerships across the nation in November. Dealers have been on edge thanks to the delay, but with the new campaign, excitement for the long-awaited Cherokee may come right back. So how does this new advertising campaign tie everything in? "The Jeep brand has a rich history steeped in the unrelenting pursuit of freedom. The return of the Jeep Cherokee and the 'Built Free' campaign serves as a reminder that we can fulfill our daily responsibilities and still follow our innate desire to explore new and different experiences," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, in a recent statement.
The first commercial is set to air this week, spanning broadcast and cable television, as well as theaters in conjunction with 20th Century Fox. Monthly magazines will also feature the new Jeep Cherokee for the December editions, and a digital campaign will follow. Take a look below at the first commercial released for the all-new 2014 Jeep Cherokee. Source: Chrysler