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2014 Mazda Mazda6 Video Uses Old Model, Magic

By Matthew Askari | September 06, 2012
Paragraphimage The 2014 Mazda Mazda6 recently debuted in Moscow, and the automaker followed its newest Skyactiv model debut with the release of an addicting music video. But that's not the impressive part. Turns out, there wasn't even a 2014 Mazda6 to be found during the shoot. The video was shot months before the crew could actually get their hands on the beautifully styled, 2014 "Kodo" body language model. So what did they do? "Is that a polka-dot car?" A coworker asked as she as passing by and saw images of an odd-looking Mazda on my screen. What she was looking at was, in fact, a 2012 Mazda6 i Sport with "tracking marker" decals affixed everywhere. The decals record information that is then fed back to the computer, and can track where a car is on the screen and in the shot. Mazda essentially assembled its crew in the Bonneville Salt Flats and shot the video using the current Mazda6, and with the data recorded, it was able to plant in computer-generated imagery (CGI) of the new 2014 model. Magic. What resulted was a very watchable, well-produced video of the 2014 Mazda Mazda6, set to cellists Tina Guo and Rushad Eggleston performing a modern take on The Kinks "All Day and All of the Night." If you haven't seen the video (at least seven times), you can check it out below.

Source: Mazda

  • 2014 Mazda Mazda6 Commercial Tina Guo And Rushad Eggleston
  • 2012 Mazda Mazda6 I Sport Bonneville Salt Flats Tire Covered In Salt
  • 2012 Mazda Mazda6 I Sport Front Three Quarters View Tracking Makers Bonneville Salt Flats
  • 2012 Mazda Mazda6 I Sport Front Three Quarters View Tracking Marker Decals
  • 2012 Mazda Mazda6 I Sport Rear Three Quarters View Tracking Markers Bonneville Salt Flats
  • 2012 Mazda Mazda6 I Sport Side View Tracking Marker Decals
 
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