2015 Toyota Yaris Reveals Bolder Design

With the redesigned Honda Fit and Ford Fiesta on the market, the Toyota Yaris has been lagging behind the pack for a while. But a new look and feel may help the Yaris regain footing in the subcompact segment.
The 2015 Toyota Yaris adopts a sporty new appearance reminiscent of the all-new Corolla. Its larger, bolder grille opening and chrome treatment provide more aggression to this car than the previous version. On the inside, the athletic theme continues with a redesigned dashboard and premium soft-touch materials.
The Yaris will still come with a 1.5-liter four-cylinder DOHC engine that produces 106 horsepower and 103 lb-ft of torque. The engine comes standard with a five-speed manual transmission or a four-speed automatic. But a retuned suspension, more rigid body structure, and better sound insulation should give the new Yaris a smoother, quieter drive, according to Toyota. Sport-tuned Electric Power Steering is also new.
The Yaris will be available in L, LE, and SE models for the 2015 model year. Standard features include a 6.1-inch touchscreen, six speakers, HD Radio, hands-free phone capability, air conditioning, 60/40 split fold-down rear seat, power windows, three-spoke tilt steering wheels, power doors, and daytime running lights. The midlevel model adds extras like cruise control, while the SE brings a rear spoiler, sport-tuned suspension, leather accents, and more. Navigation is available as a dealer-installed option for the first time. The 2015 Yaris starts at $14,845 at the base level when equipped with a manual transmission. The LE starts at $16,505 while the SE runs for $16,820. Source: Toyota

I'm not a fan of the new grille design Lexus and Toyota have been implementing lately. I'd like to see the Yaris mature and polish into a well versed hatchback that both the young and old love. Currently, the Yaris feels like a car without a purpose in its segment. I'd like to see Toyota inject some personality and life into this car and make it a top-seller. They've known the formula for years on how to make a best seller like the Camry and Corolla, implement those same characteristics while injecting some much needed fun and this car could easily smear the competition. They have the reliability down now bring on the sizzle and make it sell.