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Audi A3 Brings High-Speed Internet to the Automotive World

By | November 19, 2013
Just ahead of the A3 launch, Audi announced the new compact model will feature the first-ever 4G LTE service available in a car. Audi boasts that the new high-speed Internet technology will allow drivers to access data seven times faster than through currently available 3G services. The new 4G LTE connectivity promises smoother renderings of Google Earth and Google Street View on Audi MMI navigation plus. Drivers can also listen to over 7,000 radio stations and stream high-definition movies for up to eight devices in real time. An advanced version of Audi connect, when integrated with a car, can now read news headlines and Facebook or Twitter alerts. Picture navigation allows drivers to find their destination through a picture of the location. The new 4G LTE technology will further the automaker's goal to provide safer and easier access to customers' Internet needs, according to Anupam Malhotra, Senior Manager, Connected Vehicles Product Management for Audi of America. "If you don't give a customer an alternative, they will pull out a smartphone, which is dangerous," Malhotra told Automotive.com. With new 4G access, Audi's vehicles can now download data as fast as the best smartphones on the market. Audi is trying to limit driver distraction on its multimedia system. Although advanced infotainment systems have been criticized as complicated and unnecessary, Malhotra says it is "not an option" to not evolve with what customers are doing anyway. Malhotra also said the new 4G LTE technology is a step toward a new world of automated driving. For the future, Audi says it will continue focusing on what it calls "piloted driving." Unlike other companies, Audi is not focusing immediately on eliminating the need for a driver to control the vehicle and is instead letting the car take over on the most difficult situations, including parking. The company is also continuing its long relationship with Google and is considering the possibility of an automotive application to Google Glass. The new service was previewed today at the Connected Car Expo just ahead of the Los Angeles Auto Show. It will arrive to customers on the 2015 Audi A3, which goes on sale in the U.S. next spring. Source: Audi
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