Audi's Pickle: Q5 Diesel Versus Q5 Hybrid

By Matthew Askari | January 27, 2012
In the United States, hybrids are generally thought of as the most fuel efficient option available. But in the case of the Audi Q5, the European diesel engine gets better fuel economy than the hybrid. So how do you market the Q5 Hybrid's fuel-sipping benefits here in America? By making the diesel the sporty model instead. The European Q5 diesel is powered by a 2.0-liter turbo engine, which gets slightly better fuel economy than the hybrid. According to a report by WardsAuto, to further differentiate its offerings, Audi plans to plant a meatier 3.0-liter V-6 diesel engine into its Q5 CUV, which will offer Audi's American customers more power. Those that are more concerned with fuel economy, can opt for the hybrid, which will get better mileage than the beefier V-6 diesel engine. Currently, Audi offers diesels in the Q7 and A3 on this side of the Atlantic, but more diesel models are on the way. The A8 and A6 models will have diesel options later this year, and the Q5 and A4 in 2013. In the case of the Q5, Audi believes that American customers will appreciate the extra power, and offering the V-6 diesel works from a financial perspective as well. The 3.0-liter diesel "already has been thoroughly developed for the U.S. for applications in the Q7, and it will be in the A6 and A8 as well, so we get economies of scale with that," Audi of America president Johan de Nysschen said. Audi has previously said it plans to make diesel a larger part of its offerings in the U.S. in part to deal with tighter government fuel economy restrictions. Source: WardsAuto

I have leased a Diesel Q7 for 3 years and will buy it..... it is an amazing vehicle and I cannot think of another car/ suv that I would wish to own more than this one.....