Auto Alliance Highlights Benefits of Driver-Assist Technologies on New YouTube Channel

By Jacob Brown | November 26, 2012
There's an alphabet soup full of new technologies designed to keep you safe, most of which you'll likely never notice, and all of which have complicated names: ESP, ABS, SRS, active cruise control, blind spot monitoring, etc. How can you keep up with all that's new in the auto industry? The Alliance of Automobile Manufacturers has you covered, launching a new YouTube reference channel for a roll out in conjunction with this week's Los Angeles Auto Show. Called DriverAssists, it explains what you should know when it comes time to shop for a new car, simplifying all the new technologies into one easy-to-use reference guide. You want to know about concierge telematics systems like Ford's MyFord Touch and Toyota's Entune that can assist you in buying movie tickets? DriverAssists has you covered.
How about automatic engine start/stop, which many drivers are now just experiencing as it trickles down from high-end luxury cars? Hill-assist technologies? Active parking assist? Collision warning? All of that is there and then some. The Auto Alliance is a confederation of 12 automakers that includes BMW Group, Chrysler Group LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, Volkswagen, and Volvo in the U.S. Most often, they use their combined clout when it comes time to lobby for or against federal regulations. But this informational YouTube channel came as a result the automakers did that asked drivers about their biggest safety concerns on the open road. Sixty-five percent of drivers said that erratic drivers were their biggest concern; 58 percent reported having to stomp on their brakes after being cut off in traffic over the past month. While parking, 35 percent of respondents said they had problems with parallel parking, 19 percent said they had issues with backing out of parking spots, and 12 percent said they had experienced problems with pulling too closely to parking structures. Fortunately, there are technologies today that can mitigate each of those situations. Technologies to keep drivers safe are increasing as cars become more technology adept to meet theĀ demandsĀ of consumers and regulations. While it's hard to keep track of which one does what, at least there's now a YouTube channel to cut the clutter.

Source: Auto Alliance via YouTube