Automakers on the Rise Despite Cooling Climates in November 2012 Sales

By Jacob Brown | December 03, 2012
November couldn't have posed a more challenging month for automakers this side of another economic collapse. The Big 3 were under scrutiny from politicians during election season, and that only intensified as Republican candidate Mitt Romney told the American public that Jeep was moving its entire production to China. Apparently, the American public didn't buy it, as Romney lost his bid to incumbent Barack Obama. But Jeep sales did take a hit, if only slightly, a possible result of the negative campaigning. Meanwhile, the Chevrolet Volt took in its best November ever, with 1,519 sold—a 33.4-percent increase. Yet, that was less than half of what Chevrolet sold in October. Were Chevrolet's unusually high incentives on the Volt reduced? Was it from the election season?  Romney campaigned against cars harder than he campaigned against his opponent, which put some irony into the mix, as his father was the former president of American Motors. Only Jeep survives from the former automaker, as AMC was largely dissolved when Chrysler purchased it in the late 1980s. Additionally, Hyundai and Kia met controversy when they were forced to adjust some of their fuel economy numbers downward. But, with the exception of a few models, none suffered dramatically. The Korean giants march on towards ever-higher record sales for yet another month. With those and a few other exceptions, the auto industry found itself with a dramatic increase in overall sales, partly from clearing out old models (2012 Honda Civic) and partly from introducing all-new ones (2013 Nissan Pathfinder). Here are the big numbers that tell the story.
Brand/Company November 2012 November 2011 Increase/Decrease Daily Sales Rate* Increase/Decrease Best-Selling Model
Acura  12,246  9,909  2,337  23.6%  MDX
Audi  12,067  9,700  2,367  24.4%  A4
BMW  31,213  21,521  9,692  45.0%  3 Series
Buick  13,289  10,880  2,409  22.1%  Enclave
Cadillac  14,517  11,145  3,372  30.3%  SRX
Chevrolet  128,867  128,907  -40  0.0%  Silverado
Chrysler  18,766  18,577  189  1.0%  200
Dodge  40,075  30,317  9,758  32.2%  Caravan
Fiat  3,603  1,618  1,985  123%  500
Ford  171,941  160,560  11,381  7.1%  F-Series
GMC  29,832  29,470  362  6.2%  Sierra
Honda  104,334  74,016  30,318  1.2%  Civic
Hyundai  53,487  49,610  3,877  7.8%  Sonata
Infiniti  11,897  8,428  3,469  41.6%  G Sedan
Jeep  35,047  36,246  1,199  -3.3%  Grand Cherokee
Kia  41,055  37,007  4,048  10.9%  Optima
Lexus  22,719  19,458  3,261  18.2%  ES
Lincoln  5,732  6,305  -573  -9.1%  MKX
Mazda  21,691  18,432  3,259  17.7%  Mazda3
Mercedes-Benz  30,315  26,796  3,519  13.1%  C-Class
Mini  5,248  4,750  498  10.5%  Cooper Hardtop
Mitsubishi  3,574  3,735  -161  -4.3%  Outlander Sport
Nissan  84,300  76,754  7,546  9.8%  Altima
Porsche  3,865  2,255  1,610  71.4%  Cayenne
Ram  25,074  20,414  4,660  22.8%  Pickup
Smart  704  414  290  70.0%  Fortwo
Subaru  28,206  17,657  10,549  59.7%  Outback
Toyota  138,976  114,949  24,027  17.3%  Camry
Volkswagen  36,728  28,412  8,316  29.3%  Jetta
Volvo  6,141  4,844  1,297  26.8%  XC60
 
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