BMW Concerned Over CO2, Not Rivals, As Biggest Concern

By Automotive Staff | April 04, 2007
One would think that being the CEO of a major automobile manufacturer would cause enough worry, but Norbert Reithofer, CEO of BMW, has found one more issue to worry about. That issue is Europe’s CO2 policy. According to Forbes, Reithofer is concerned that the EU's push for more stringent CO2 regulations will impact adversely on European auto makers' bottom line. The EU is calling for a cut of carbon emissions by 20 percent by the year 2020 which BMW estimates will cost auto makers 10 to 20 times more money than other companies in order to limit CO2 emissions. Reithofer is calling for the EU to call for different CO2 emission levels for different vehicle classes. Our take? Actually, Reithofer's plan sounds fair. Not every car is a subcompact. And you don't want to micro-manage the reduction of CO2 in such a manner that it is impossible for the larger cars to survive.