BMW Has Grand, Gran Coupe Plans For The M Division

By Blake Z. Rong | June 01, 2012
BMW's M division, like James Bond's Q, exists solely to make things better: faster, more aggressive, and sharper-looking, but ultimately better in some way. That's why it's heartening to hear that the go-faster Motorsports division may be expanding its scope to cover more BMWs—even going into uncharted territory such as the 7-Series. The M division used to only work its magic on cars such as the 3-Series, the Z3 and Z4 roadsters, and limited production cars such as the rare, rambunctious 1M. That philosophy went right out the door as soon as the company sought fit to build the BMW X6 M, which exists solely to defy the laws of physics and good taste. So unleash the floodgates, says BMW and Ludwig Willisch, CEO of BMW North America, and let M be fruitful and multiply. An M version of the sleek pesudo-coupe, four-doored Gran Coupe will arrive shortly, he said. (You can see our first drive review of the Gran Coupe here.) Want a faster 7-Series? The enterprising chaps at Alpina can make the dream happen now through your BMW dealer, in fact. Yet Willisch is currently pressuring the Munich executives to do a full-factory BMW M7—all the better to do battle against legions of Benz S63 AMGs—and with BMW of China's support, he might actually have a case.
The inevitable conclusion seems like there will be a M-model for everything, but no, Willisch said, there won't be one for the X1 and X3 SUVs—even though the X5 and X6 M editions are selling fast. This is presumably because the X1 and X3 are too small, and no car company has ever made money underestimating the joys of conspicuous consumption. Lightweight construction is a priority. The M division intends to use plenty of carbon fiber and aluminum to make sure their cars perform as well as expected, no matter what the size. Because if you somehow don't expect supercar-crushing performance from a 17-foot limousine with iDrive, massaging seats and in-car phones, you're clearly underestimating the German prowess for making Issac Newton look like a crackpot. Source: The Detroit Bureau