BMW Launches "Electronaut Effect" for ActiveE Electric Car Drivers
BMW launched a new digital tool this week that gives consumers access to data about the range, savings, and environmental impact that BMW ActiveE drivers experience across the country. The "Electronaut Effect" gives unfiltered information that is updated weekly to help potential buyers in their decision to lease or purchase an electric vehicle. The new technology features data from the 700 BMW ActiveEs, the brand's first fully-electric vehicles participating in the field trial for the electric vehicles that began back in January 2012. The data collected is presented in three categories including Range, Savings, and Environment. These give potential buyers the amount of miles driven in a day, total money saved, and the amount of gallons of gas not used. As of yesterday, the Electronauts have driven about 6.1 million miles, with the most miles driven in one day by a single vehicle equipped with this technology being 367.7 miles. Collectively, drivers with this tool have saved $740,000 and 275,000 gallons of gas. "The Electronaut Effect is an exciting tool because it offers consumers unvarnished, hard data on the driving performance of our fleet of ActiveE vehicles, providing a very accurate picture of the BMW electric vehicle experience and the benefits of all-electric driving," said Jacob Harb, head of Electric Vehicle Operations and Strategy, BMW of North America in a statement. Also available on the 700 Electronauts is a related tool available at www.MWActivateTheFuture.com offering a detailed, in-depth look at data specific to their ActiveE, as well as the entire BMW fleet. This data shows charges per day, remaining charges at the end of the day, and personal reduction in their carbon footprint. Current lessees--there are no owners of BMW ActiveE 1 Series--can also see the top 25 Electronauts in the US and their current rank. BMW is set to introduce a production version of its BMW i3 electric city car by the end of this year--and that car will be for sale, using the same powertrain as the ActiveE. Source: BMW
Among the long and diverse lexicon of automaker speak is the term "future mobility," which is generally a...