BMW Says It Has 100,000 People Waiting to Drive the 2014 BMW i3 Electric Car

By Jacob Brown | June 14, 2013
BMW's marketing guru Ian Robertson is confident in the prospect of his company's 2014 BMW i3 electric city car doing well in the market. Why? Because he says there are about 100,000 people worldwide who have reservations to drive the all-new, revolutionary carbon fiber compact. That's a good sign. The BMW i3 is a big risk for the automaker, as several automakers like Coda and Fisker have gone out of business on the back of "green" cars. Chevrolet still can't move enough of its Volt plug-in hybrids; its rolling out its 2014 Cadillac ELR to eat up some of the costs at a higher price point. BMW might have a unique selling position with the i3, though, as it's going to be made mostly from carbon fiber and use a whole heap of new tech that will trickle into new models. One such model will be the BMW i8 electric sports car; BMW's future electric cars and hybrids will benefit from the investments, too. Most electric cars have used steel chassis adapted from other cars; BMW is building its new models from the ground up with a curb weight of around 2,700 pounds. It will use the electric motor developed in the BMW ActiveE 1 Series, which makes 170 horsepower and should be able to drive more than 100 miles per charge. A range-extending motorcycle engine will be available as an optional generator in the i3 and standard in the i8. "In the next three to four years we'll see more development of the batteries than we have in the last 100," Robertson said in an interview with Automotive News. BMW is also partnering with Toyota to have better battery technology through 2020 at the minimum. Do you think that BMW, being a ginormous automaker partnered with Toyota, can successfully make it in the electric car market where so few other automakers have? Will premium nameplates be the best way to push new technology? Let us know in the comments section. Source: Automotive News (Subscription required)
 
4 comments
František Kubiš
František Kubiš

Tesla Motors already selling good numbers of their Model Ses which is fairly expensive car, so yea, I think luxury segment for EVs is the right one to start with.

Gb Muthu
Gb Muthu

Good to know faisker is out of business. That car reminded of 1 of a Simpsons cartoon episode in which Simpson gets to design a car in which he loads up all his auto fantasies and renders it so expensive that it cannot be marketed. ;)

The i3 may not be all that bad. its series hybrid pr plant and MPV sillhoutue actually makes a good match. BMW however needs to be careful in promoting the cars range extender kit.

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No one is waiting for that electric school bus. Just make the 3 series and 6 series electric. Instead of metal or steel use aluminum or carbon fiber, the seats are already pleather and add a docking station for a smart phone (instant navigation, Pandora and Bluetooth!) Pay me please

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