BMWs to Star with Tom Cruise in new 'Mission Impossible' Film
BMW announced today that it has signed on to be the main automotive supplier for the latest installment of the Paramount Pictures’ franchise, Mission: Impossible. The fourth film in the series, Ghost Protocol, starring Tom Cruise as Ethan Hunt, will feature the new BMW Vision EfficientDynamics concept car, among others. The concept car, a design inspiration for the forthcoming BMW i8, a plug-in hybrid due sometime late in 2012 at the earliest, was chosen, says BMW, because it is “the most sophisticated technology and the most striking design among the current concept electric supercars.” Not since James Bond drove the high-profile BMW Z8 in 1999’s The World is Not Enough has BMW made such a splash in Hollywood. Brad Pitt rolled up to Mann’s Chinese Theater in a BMW Hydrogen7 for the premier of 2007’s Oceans 13, but that was more for the paparazzi mob than the silver screen. Still, BMW acknowledges that working closely with Hollywood is an important building block for the Group’s “long-term image and product communications.” “We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing, in a statement announcing the tie-up. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.” Source: BMW
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