BMW Nixes Awesome 3 Series Diesel for 3 Series ActiveHybrid?

By Jason Davis | February 08, 2012
Out with the old and in with the bold. According to Auto123.com, BMW is axing the 3 Series diesel engine for the 2013 BMW 3 Series, instead opting to push forward with the new 3 Series ActiveHybrid. It's shocking news, given the popularity of BMW's excellent 335d and the relative lackluster acceptance of hybrid cars in America, let alone the disappointing discontinuation of BMW's previous X6 ActiveHybrid. Though diesel engine fans will inevitably lament this loss, environmentalists and consumers more concerned with mileage will be happy to learn that the upcoming 328i, with its 240-hp, 2.0-liter turbo 4-cylinder, will be based on the newer, redesigned platform, and be a quicker sprinter to freeway speeds (5.9 seconds to 60 mph versus 6.0 seconds) while returning a more favorable fuel economy rating than the outgoing diesel (24 mpg city/36 mpg highway versus 23 mpg city/36 mpg highway). Meanwhile, details for the 3 Series ActiveHybrid are sparse, but given the awe-inspiring characteristics of the new 328i, the ActiveHybrid's 3.0-liter turbo engine and 55-hp electric motor will have to overwhelm the rest of the lineup on paper to succeed in America--a task that few outside of Toyota's Prius have had success with. Why would BMW not leave well-enough alone? The speculation is that the German automaker is prepping the North American market for its upcoming i3 and i8 electric vehicles. What do you think? Of the two technologies struggling to gain widespread appeal in America, which would you rather have--diesel or hybrid power? Source: Auto123.com
 
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tom
tom

trick question: BOTH. While Merc dropped the ball on bringing a diesel-hybrid E-class to US, there would be an amazing combo to BMW of great highway economy of diesel and better city mileage of hybrid. BMW diesel buyers already are already accustomed to pay premium for diesel so there would be strong acceptance in our market. Think of the torque off the line! Why will no-one launch this?

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