Well, it's their call. Quite unveiling "ceremonies" give an air of mystery that public motor show can't provide. The more you withhold something, the more it will be craved for by the public. But this step can also backfire, mind you.
Bugatti Galibier Concept not to Debut at Frankfurt Motor Show
It’s been quite some time since we’ve been hearing about a four-door Bugatti that would go by the name of Royale or Bordeaux. It was reported throughout the summer that Bugatti is showing a select-few a concept that showcases a future model; however, it was said that Bugatti had no plans to show it at the 2009 Frankfurt Motor Show. Apparently, they felt that a quite unveiling in Molsheim would generate enough buzz. Full Article
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