Build It: 2013 Ford Fusion More Upscale, Pricey

By Joel Arellano | July 27, 2012
Back in May, Ford revealed the on-line configurator of its all-new 2013 Fusion, sans pricing info. The Ford Fusion, which debuted as a 2006 model, surprised the automotive world with its modern design, powerful and fuel-efficient engines, and pricing, and is considered a serious competitor to Japan's offerings, which have dominated the mid-sized segment for years. Ford knows it can't rest on its laurels like it may have done in the past; we found the 2012 Ford Fusion hybrid to be competitive with Toyota and Honda, though dated. The Fusion's high pricing lowered its appeal, especially against value-leaders Hyundai and Kia. The updated 2013 Ford Fusion configurator starts with the two main models: the standard gasoline-powered Fusion, which starts at $22,495; and the hybrid model, which is priced at $27,995. Both prices include $795 for destination charge. Those prices rapidly rise depending on your selected options. Looking at the higher trim 2013 Ford Fusion SE with the 1.6-liter EcoBoost engine in either automatic or manual transmission? Pricing now starts at $25,290. Want rearview camera? Add $1,000. Want the even more powerful 2.0-liter Ecoboost engine? You're looking at $26,745. And so on. The top-of-the-line 2013 Ford Fusion Titanium with all-wheel drive is jammed packed with most of the above features with the exception of the hybrid engine. But you're now looking at an eye-watering near $39,000, which is higher than either a comparable Toyota Camry or Honda Accord. That price tag also is just hitting against many premium and entry-level luxury brands like Volvo, Cadillac, and Mercedes-Benz. Automotive.com's take: Ford is definitely moving upscale with its vehicles. How, though, will the accompanying prices affect Ford's luxury brand Lincoln? Well, pricing for the upcoming 2013 Lincoln MKZ was recently released and it was only a tad less ($175) than the entry level Lexus ES. Have both Ford brands come along so far in such a short period in time to command such pricing? Or is Ford overestimating Americans love for the Blue Oval? As always, let us know in the comments below. Source: Ford
  • 2013 Ford Fusion Front Three Quarters View
 
4 comments
used cars Gloucester
used cars Gloucester

This Upscaled Ford Fusion is what consumers are waiting for. When we are talking about innovation, it means always something new and upgraded. But when there is something added of course there is added cost, but I think it is worth paying because you get what you want.

Matt
Matt

I'm not concerned about the price of recent Fords. I mean, for years we enthusiasts have been screaming our heads off because we never got the caliber of product that Ford of Europe received; North American Fords have not really been world class and the excuse we always got was the cars would be too expensive for American tastes. Well, now we truly are getting world class products and yes, they can be expensive when equipped with features that rival the best in class. Yes, you can buy a 30,000 dollar Focus or a 39,000 dollar Fusion, but you can also buy a $20,000 Focus or a $26,000 Fusion and they will both be great cars and class competitive.

adam
adam

I personally think that ford has put too big a price tag on all their vehicles. The 2012 focus titanium is a 30k dollar car....FOR A FOCUS! The diesel trucks are up to 60k now! I always had the impression that ford was a brand made for the working class.... affordable....dependable. I agree with kris, put me in an acura tl instead of a ford fusion. I don't think ford has the same quality as some of these luxury brands to be pricing their vehicles like this.

kris
kris

39000 for a fully loaded top-of-the-line fusion????????????????????? 2012 Hyundai genesis v6, dodge charger RT, ford mustang gt, Acura tl, Nissan maxima... naming just a few i'd rather spend money for and save a few thousand depending on choice and configuration.

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