Cadillac Mulls Building Large Crossover with Escalade Name

By Matthew Askari | October 09, 2013
The Cadillac Escalade resurrected the American luxury automaker from the turn-of-the-century bingo halls in the mid-90s, and the name continues to equate to strong sales. Cadillac has since revamped its lineup with the new XTS, ATS, and CTS models, and just this week previewed the 2015 Cadillac Escalade. But it appears a new crossover that Caddy has been mulling for some time could soon be a reality, and could also sport the automaker's most recognized badge.
According to a new report in Automotive News, Cadillac may first be considering a seven-passenger crossover to expand on the Escalade name. "I think there's a lot of equity in Escalade. I'd like to explore the notion of other vehicles that would carry that brand name," said Bob Ferguson, senior vice president of global Cadillac.
The Cadillac Escalade is built to ride like a luxury truck, whereas crossovers drive more like cars, and are generally more fuel efficient, too. General Motors already has its "Lambda" architecture used to underpin the Chevrolet Traverse, Buick Enclave, and GMC Acadia. It's likely GM would opt to use this for Cadillac, as building the new crossover from scratch would add significantly to production costs. The new Cadillac crossover would be smaller, and weigh significantly less than the more than 6,000 pound Escalade.
Source: Automotive News