Cadillac Vsport to Claim Up to 15 Percent of XTS Sales

By | August 27, 2013
Earlier this week a Cadillac executive said that the XTS Vsport performance sedan will rake in between 10 and 15 percent of all XTS sales, pushing the brand to expand its line of Vsport models in the future. The 2014 Cadillac XTS Vsport is powered by a 3.6-liter twin-turbo V-6 engine mated to a six-speed transmission that produces 410 horsepower and an EPA-estimated 16/24 mpg city/highway. Introduced for the 2013 model year, the Cadillac XTS has sold 17,624 units through July of this year. It features a unique grille and rear badges, and is equipped with Brembo brakes and 20-inch wheels. The Vsport can go from 0 to 60 mph in less than five seconds, and has a starting price of $63,020. Other Vsport models include the upcoming 2014 Cadillac CTS, which has a twin-turbo V-6 engine with an eight-speed transmission. It is set to go on sale this fall and will deliver 420 horsepower. "In the future you can look to us to expand this idea to additional models, additional vehicle models, and also using the branding for performance or sport appearance-related options and accessories," said Hampden Tener, Cadillac's product director.
General Motors believes there to be an opportunity to cater to buyers who want performance and styling, rather than a traditional luxury sedan. The Vsport branding will let customers choose a car that is more affordable than the brand's high-performance, track-capable V-series models. Source: Detroit News