Can Smart fortwo Electric Drive Spark EV Interest at $25,000?
Mercedes-Benz recently announced pricing information of its Smart Fortwo electric drive for 2013. Scheduled to go on sale sometime early next year, the 2013 Smart ED coupe will start at $25,000, not including the $750 destination and handling fee. The $25,750 price tag makes the 2013 Smart Fortwo one of the least expensive pure-electric vehicles available on the market when it launches next year. This is before applying the federal government's $7,500 tax credit and state/local tax refunds (if offered). The 2012 Mitsubishi i, which starts at $29,975 (plus $850 for destination), is the current EV price champion. The well-known 2013 Nissan Leaf begins at $38,100, includes $850 destination and handling, while the 2013 Ford Focus EV shocks at a whopping $39,995, the most expensive EV for the masses. Destination and handling is $795 for the Focus EV. Little known CODA, which recently did a soft launch of its CODA electric sedan, starts at $38,145 which includes an $895 fee. Mercedes-Benz will also be offering a Smart ED version of its Fortwo cabriolet (that's a convertible to us Yanks), making it the only automaker with a drop-top EV. Pricing of the 2013 Smart Fortwo cabriolet starts at $28,750 before applicable federal, state, and local tax credits/refunds. Source: Mercedes-Benz, Smart
There are moments in advertising just cheesy enough to work when it comes to selling a new car.