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Car color can increase auto accidents

By Automotive Staff | November 20, 2007
Researchers have been saying for years now that colors have an affect on one’s mood. Now comes a report from a study by the Monash University Accident Research Center that the color of a car can increase the possibilities that that car will be involved in an accident. WardsAuto reports that a study by the Monash University Accident Research Center from the Land Down Under says that silver vehicles have a 10 percent higher risk of crashing than white cars. The reason? The silver color "blends" with the background more when light fades or weather conditions become cloudy or wet. What pundits are concerned about is that silver cars now make up about one-third of all new vehicles sold in Australia. Twenty percent of new cars are white and 10 percent are black. [Editors' Note: Silver is the most popular color in the U.S. as well.] White cars are said to be the safest cars as far as color is concerned. More details can be found above. Our take? We wonder if our auto insurance company is aware of this?
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