Car Dealerships Try Improving Customer Service

By Automotive Staff | July 07, 2008
The experience of going to a car dealership and negotiating for the purchase of a car and all that includes is a process that many of us dread. For one, we don’t trust the dealership personnel to be truthful with us (why did they say about Nixon, “Would you buy a used car from this man?”). Moreover, many dealership personnel are not up front with providing us with various options in financing that might be available. Well, things are changing. Dealerships are now improving their behavior, perhaps because of the rise of gas prices causing more people to go to dealerships to buy smaller, more fuel efficient cars and because of the economy in general with car sales down. An auto industry study called the 2008 Pied Piper Prospect Satisfaction Index® that the most successful dealerships were the ones that improved their treatment of shoppers. Acura continues to be ahead in the road for treating its customers. Following closely include Saturn (no shock there), Lexus, and Jaguar. On the other hand, Mitsubishi, Pontiac, MINI, HUMMER, and Land Rover showed marked disapproval from its buyers. Our take? No matter the brand, we always recommend consumers be as armed both in information and spirit when they go to a dealership. via Auto News
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It's amazing that over the years car dealers have spent so much money to attract customers and so little time and effort retaining customers.