‘Cause We Needed a Little Controversy: Audi Settles Spat with Rapper Eminem [Videos]

By Jacob Brown | July 29, 2011
Losing itself in the moment, when luxury automaker Audi copied Chrysler’s award-winning “Imported From Detroit” TV spot to introduce the 2011 Audi A6 in Germany, it didn’t stop at making its commercial in a similar style. Rather, Audi stole everything from the scenery style to the music used, which belonged to rapper Eminem, drawing the rapper’s management company into a legal dispute with the luxury marque. Fortunately, with its one shot to make things right, Audi agreed to donate to charities in the Motor City as part of an undisclosed settlement. "Audi has tremendous respect for Eminem and his works, and likewise for the 'Imported From Detroit' campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers," Audi said in a statement. While details were not released about the agreement between Audi and Eight Mile Style, the company that holds the licensing rights to Eminem’s music, the management company said the selected charities will be announced soon. Released May 18, Audi’s commercial not only mimics Eminem’s music, but the filming style is also similar to the Chrysler ad that introduced the 2011 Chrysler 200 sedan during this year’s Super Bowl, with a camera following a luxury car around a dark, weathered cityscape. While the Audi commercial never aired in the U.S., it went viral on the internet, leading viewers to wonder if the real Slim Shady would please stand up. Check out the commercials below to see the controversy for yourself.

Sources: Audi, Automotive News (Subscription required)

  • 2011 Audi A6 Avant Front Euro Eminem Commercial
 
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