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Chevrolet Brings Back "Love It or Return It" Program to Spur Summer Sales

By Jacob Brown | July 10, 2012
Following the recession, automakers tried all sorts of programs to get people into showrooms and eventually into new cars. One of the most popular was the sort where automakers let buyers return cars if they weren't completely satisfied or no longer had the means to afford them, which proved incredibly successful. Now, Chevrolet is bringing it back. The brand's "Love it or Return it" new-car incentive doesn't cost General Motors much money, but it gives its new owners some peace of mind. Vehicles purchased during the program will have to be between 30 and 60 days old and have no greater than 4,000 miles to qualify, enduring no damage in the process. Under such conditions, Chevrolet will let customers walk if they're not fully satisfied with their purchases. Additionally, GM is offering all 2012 Chevrolet cars, trucks, and SUVs with "Total Confidence Pricing," which adds preferred pricing on top of all currently available incentives. To quote GM's materials, "the price you see is the price you pay." The program starts today, July 10, and runs through September 4, during which time new Chevrolet owners will have to take ownership of their vehicles. New vehicle purchases are traditionally at their highest in the summer months, and Chevrolet is taking advantage of that fact. "We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing," said Chris Perry, Chevrolet's global vice president of marketing, in a statement. "We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers." The average age of cars on the road in the U.S. is hovering around 11 years, which signals car shoppers have been putting off what used to be more regular purchases. As Chevrolet used an almost identical program during its reorganization period, the brand apparently felt it was successful enough to bring back. We should start seeing its effects, if any, in next month's sales reports. For more information, head to ChevyConfidence.com. Source: General Motors
 
3 comments
Danny Coleman
Danny Coleman

I am currently fighting them on this right now. Maybe if we all get together we can get them to correct the false advertising.

Jennifer
Jennifer

This program is a SCAM!!!!!!!! The dealers can give you a $500.00 rebate or this program. What they do is tell you they are giving you the rebate then you think your getting a good deal. But they don't tell you about the program. So once you sign the contract and they get you out the door with that crappy rebate you are locked in and can't get into the program so you are locked in on the contract. AS IS!!!!!!!! You can't return the vehicle.

Mac
Mac

I am currently driving a Chevy Cruze and it has qualified to be able to be bought back under the Michigan Lemon Law and GM is fighting hard not to take it back. It has had three major recalls, transmission problems galore and that is just the start of the problems I have had with this car. Funny how they now will take cars back with no questions because they are confident in their products, when they are refusing to take my car back under the lemon law!

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