Chevrolet Impala Badge: Leaping Throughout the Years

By Joel Arellano | April 03, 2012
Did you know that, between 1968 through 1985, no Chevrolet Impala actually had the badge displayed on the car's exterior? Instead, the word "Impala" was displayed in various scripts depending on the model. Also, the original Impala emblem, when it made its debut in 1958, did not have the now famous circle around the animal. Trivial, we know, but as we wait for the debut of the all-new 2014 Chevrolet Impala at the 2012 New York Auto Show, General Motors decided to take us on a historical tour of the model's famous leaping deer antelope. Note that if you're a regular consumer who clicked on this post eager to check out the latest incarnation of the sedan, you're going to be disappointed. The post is aimed at gearheads like those who browse our sister pubs Motor Trend and Automobile Magazine. But come back: is a consumer-oriented site. Really. Are they gone yet? Alright, gearheads, the original Chevrolet Impala badge as mentioned above did not have a circle surrounding the antelope. The circle would make its appearance starting on the 1962 Chevy Impala models. Then General Motors moved the badge inward starting in 1968 where it was usually located on either the dash or on the horn. The Chevrolet Impala badge with its now familiar oval around leaping antelope began to appear around the early Nineties with the Chevy Impala SS. The emblem also appeared on the Impala's sail panel, that triangle piece on the vehicle's side that form part of the frame housing the rear windshield. All Chevrolet Impala badges are currently located on the sail panel since 2002.
The all-new 2014 Chevy Impala will continue to display the badge on its sale panel. The emblem will also be displayed on the Chevrolet Impala's hood and grille. According to GM, the Impala badges will be covered with a bright chrome finish in matching with the brand's famous bowtie. Other changes are more subtle. Says Joann Kallio, lead creative designer for Chevrolet global badging, "For the new Impala, we wanted to evolve the emblem to complement the new vehicle design without making any radical changes to its character. We kept the stylized interpretation of the animal, and made the impala more muscular. We also added defined edges, to give the impala a sleek form and make it look like it was running fast." Check out our 2012 New York International Auto Show page for full details and photos of the 2014 Chevrolet Impala. Source: General Motors/Chevrolet