Priced: 2012 Dodge Charger SRT8, Dodge Challenger SRT8, Chrysler 300 SRT8, Jeep Grand Cherokee SRT8

By Jason Davis | July 15, 2011
Four new SRT performance cars are back for 2012, featuring Chrysler’s most powerful Hemi V-8 ever. Chrysler has released pricing on the 2012 Dodge Charger SRT8, 2012 Dodge Challenger SRT8, 2012 Chrysler 300 SRT8, and 2012 Jeep Grand Cherokee SRT8. The prices, which include an $825 destination charge, are $46,660 for the Charger, $47,995 for 300, and $55,295 for the Grand Cherokee. The Challenger, which is mostly unchanged for 2012, starts at $44,077 before the $1300 gas guzzler tax for the automatic transmission and $1000 for the six-speed manual. Under the hood of the SRT8 models is a new 6.4-liter mill that pumps out 470 horsepower at 6400 rpm and an asphalt-ripping 470 lb-ft torque at 4300 rpm. The Jeep Grand Cherokee SRT8 makes 465 lb-ft, but does so 100 rpm sooner.
Facing the challenge of justifying the price and performance of the new models, Ralph Gilles, CEO of Chrysler’s Street and Racing Technologies team, asked himself, "How are you going to sell these cars in this day and age?"
The answer was not just adding more power, but increasing efficiency as well. To achieve this goal, the new Hemi V-8s feature Chrysler’s cylinder deactivation technology. The EPA estimates for the 2012 Challenger SRT8 peg highway mileage at 23 mpg, and that's not likely to be much different for the Charger and 300. Though Chrysler didn’t reveal the Grand Cherokee’s numbers, it did promise an increased highway range of up to 450 miles per tank. As for the SRT brand, Gilles is in charge of hiring a new staff, including a dedicated team of engineers who will use the SRT brand as a showcase for Chrysler’s technology. Look for marketing at car clubs, events, and in new media outlets. Source: Automotive News (Subscription required), Chrysler