Ad Radar

Updated: Coachella, Hyundai and Music, Churros, Mayhem

By Matthew Askari | April 17, 2012
The Coachella Valley Music and Arts Festival—popularly known as Coachella—attracts everyone who's anyone in music: The Black Keys; Radiohead; David Guetta; even Dr. Dre and Snoop Dogg, and that's just this year. Coachella has gotten so big, that no longer is it just the chart-topping heavyweights that are vying to participate; apparently automakers want in, too. But not every automaker is a logical fit—imagine Lincoln or Buick, or even exotics like Ferrari or Maserati setting up a tent in the desert amongst a throng of young and carefree festival-goers—something would be clearly off. Hyundai planned to show off its new three-door Veloster coupe, a car that seemed to be created, and even more so inspired, by this very demographic. To get a better understanding, we did some investigating, and you can check it all out in our new Features section.
 
10 comments
Jeb
Jeb

These immersion stories are pretty cool. Nice job, Matt!

Ralph
Ralph

Seems like such an amazing experience!

Alan
Alan

Going next year for sure!!!

Raj
Raj

Nice one thanks for sharing.

Warren
Warren

Seen Radiohead twice, they don't disappoint live. M83 would be fun too

Christy
Christy

Missed it and this is literally like salt on a wound! Sounds like exactly what I sat at home about all weekend pouting about missing! Heard Azaelia Banks was dope... ughhh... that's okay, Thanks to these fab pictures... all the more incentive to look forward to attending next year!!!!

Sarah
Sarah

These pictures look amazing.... I can feel the good energy emanating off the computer screen :D Soooo bummed I missed out this year; there were so many great artists! I'm definitely going next year and will make a point to stop by the Hyundai tent to see what cool looking cars they come up with next!

ALEXANDER
ALEXANDER

COACHELLA WAS AN AMAZING EXPERIENCE! FIRST TIME I WENT. SAW THE HYUNDAI VELOSTER AND IT LOOKED DOPE IN MATTE BLACK. HYUNDAI IS REALLY STEPPING UP THEIR GAME

Brandy R
Brandy R

Woooooohooooooo...I have lost my voice due to the intense weekend at Coachella!!!!! What a great experience from the people to the amazeballs churros and beer!!! The Hyundai tent was great as well and I may look into that being my next car...who knows!!! Great article and very well written with such animation! To Coachella next year or bust

jamie r
jamie r

Went to Coachella this weekend... It was amazinggg! and so were the churros... I also got a chance to stop by the Hyundai tent.. It was so dope. Loved the DJ spinning from the trunk!!

close