Updated: Coachella, Hyundai and Music, Churros, Mayhem

By Matthew Askari | April 17, 2012
The Coachella Valley Music and Arts Festival—popularly known as Coachella—attracts everyone who's anyone in music: The Black Keys; Radiohead; David Guetta; even Dr. Dre and Snoop Dogg, and that's just this year. Coachella has gotten so big, that no longer is it just the chart-topping heavyweights that are vying to participate; apparently automakers want in, too. But not every automaker is a logical fit—imagine Lincoln or Buick, or even exotics like Ferrari or Maserati setting up a tent in the desert amongst a throng of young and carefree festival-goers—something would be clearly off. Hyundai planned to show off its new three-door Veloster coupe, a car that seemed to be created, and even more so inspired, by this very demographic. To get a better understanding, we did some investigating, and you can check it all out in our new Features section.
  • Coachella 2012 The Shrine
  • Coachella 2012 Beirut Perform
  • Coachella 2012 Charles Gadekens Wave Structure
  • Coachella 2012 Concession Stands
  • Coachella 2012 Crowd Wanders Between Tents
  • Coachella 2012 Dancing During Performance
  • Coachella 2012 Feist On The Big Screen
  • Coachella 2012 Festival Entrance
  • Coachella 2012 Grounds
  • Coachella 2012 Grounds At Night
  • Coachella 2012 Grounds Night Ferris Wheel
  • Coachella 2012 Hyundai Lounge
  • Coachella 2012 Hyundai Regeneration Lounge
  • Coachella 2012 Hyundai Veloster Front Three Quarters Regeneration Lounge
  • Coachella 2012 Hyundai Veloster Front View Regeneration Lounge
  • Coachella 2012 Hyundai Veloster Interior Steering Wheel Seats Dash Shift Knob
  • Coachella 2012 Hyundai Veloster Interior View
  • Coachella 2012 Hyundai Veloster Rear View Dj Regeneration Lounge
  • Coachella 2012 Night The Do Lab
  • Coachella 2012 Onlookers At The Food Stalls
  • Coachella 2012 Onlookers During A Performance
  • Coachella 2012 Palms At Night
  • Coachella 2012 Radiohead
  • Coachella 2012 Radiohead Performing
  • Coachella 2012 Sahara Tent
  • Coachella 2012 The Do Lab Structures
  • 2012Venue Original
  • Lineup Poster Original
 
10 comments
Jeb
Jeb

These immersion stories are pretty cool. Nice job, Matt!

Ralph
Ralph

Seems like such an amazing experience!

Alan
Alan

Going next year for sure!!!

Raj
Raj

Nice one thanks for sharing.

Warren
Warren

Seen Radiohead twice, they don't disappoint live. M83 would be fun too

Christy
Christy

Missed it and this is literally like salt on a wound! Sounds like exactly what I sat at home about all weekend pouting about missing! Heard Azaelia Banks was dope... ughhh... that's okay, Thanks to these fab pictures... all the more incentive to look forward to attending next year!!!!

Sarah
Sarah

These pictures look amazing.... I can feel the good energy emanating off the computer screen :D Soooo bummed I missed out this year; there were so many great artists! I'm definitely going next year and will make a point to stop by the Hyundai tent to see what cool looking cars they come up with next!

ALEXANDER
ALEXANDER

COACHELLA WAS AN AMAZING EXPERIENCE! FIRST TIME I WENT. SAW THE HYUNDAI VELOSTER AND IT LOOKED DOPE IN MATTE BLACK. HYUNDAI IS REALLY STEPPING UP THEIR GAME

Brandy R
Brandy R

Woooooohooooooo...I have lost my voice due to the intense weekend at Coachella!!!!! What a great experience from the people to the amazeballs churros and beer!!! The Hyundai tent was great as well and I may look into that being my next car...who knows!!! Great article and very well written with such animation! To Coachella next year or bust

jamie r
jamie r

Went to Coachella this weekend... It was amazinggg! and so were the churros... I also got a chance to stop by the Hyundai tent.. It was so dope. Loved the DJ spinning from the trunk!!

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