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Convertible Hardtops Hit Hotspot Among Consumers

By Automotive Staff | May 18, 2007
One of our writers remembers the first car he saw with a folding hardtop was a Mercedes-Benz SLK. He thought it was the coolest thing and from then on set his sights on buying one. He never did (Life, in the form of jobs, house payments, etc., constantly derailed him), but still thinks they're the coolest thing. We agree and, to the surprise of no Californian, so has the public. Folding hardtops, reports AutoWeek, have become the rage, with sales soaring. The Volkswagen Eos (pictured), which was introduced last fall, is well on its way to reaching 12,000 to 13,000 in sales this year. The all-new Volvo C70 saw sales has nearly tripled in the first quarter of this year compared to 2006. But to consumers' delight, folding hardtops are appearing on less expensive models. The Pontiac G6, with a starting price in the low $30,000 range, saw sales go through the roof. Sales were up 38 percent in the first quarter of 2007, driven in part by the demand for the hardtop convertible model, one of the least expensive at a little over $29,000. Other hardtops include the all-new Chrysler Sebring, the Mazda MX-5, and the BMW 3-Series. Our take? Will there one day be hardtop convertibles around $14,000 to $16,000 or so range?
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3 comments
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jarellano
jarellano

"You don't call having no cargo space with the top down a compromise?" That's what the backseat's for :)

balboa455
balboa455

You don't call having no cargo space with the top down a compromise? I hope you don't plan on taking long trips with more than a duffel bag AND being able to enjoy wind in your hair motoring.

stingerz3
stingerz3

Love the hardtop convertibles. Personally, I have a BMW 3-series on order. I have never spent above $35k for a car, but this thing is running me $60k! It is an amazing vehicle and exactly what I wanted (I was in the market for a daily driver and a convertible, but now I just buy one car.) The hardtop gives you that all-season capability with no compromises.

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