Dodge Dart Dealer Allocation Coupled to Caliber Sales

By Trevor Dorchies | June 14, 2012
Chrysler has begun taking orders from dealerships looking to stock their lots with the all-new 2013 Dodge Dart. Hopefully each respective dealership sales manager read the fine print though, as Chrysler has decided to award a certain number of Darts to dealerships depending on the number of Dodge Caliber models it moved. The now-defunct Caliber saw production end in December of last year, but as of June 1, 2012 there are still 2,200 unsold models sitting on lots around the country. That's good for a 43-day supply...or half of an eternity in the automotive sales world. Sergio Marchionne, CEO of both Chrysler and parent-company Fiat, said the Dodge Dart would reach dealership showrooms at the end of this month, and that's still set to happen, but there's another catch. These models will be for demonstration purposes, and will be picked up by the dealership at regional drive-away events at the end of the month. Chrysler has said dealerships can sell the demonstrator models though as more Darts will become available at the end of July or early August. Right before the demonstrators were set to enter dealership care, Chrysler encountered some production problems concerning the all-new sedan's launch. Marchionne wasn't worried however as he stated the Dart hit a few speed bumps in the early production stages but nothing more any other vehicle. The first Dodge Dart rolled off the Belvidere, Ill. assembly line on May 7. Chrysler's CEO isn't in any hurry to rush through solving the production problems though and here's where the two-month delay for the Dart's release for mass-consumption comes from. Even with the delay, Dodge has launched a configurator for the Dart on its' website giving perspective customers an idea of what their new Dodge Dart could look like. The Dodge Dart starts at $16, 790 and tops out at around $27,000, both prices included shipping. Source: Automotive News (subscription required)