DOT: "Drive Sober Or Get Pulled Over"

By Blake Z. Rong | August 15, 2012
Just to reiterate, if you were born and died somewhere between the first beer made in the Neolithic era of 9500 BC, and Nicholas Cugnot's first self-propelled vehicle in 1769, the two don't go together. Drinking and driving don't mix, m'kay?—and to reiterate that concept, the Department of Transportation has unveiled the catchy slogan, coming to an overpass LED sign near you: "Drive Sober Or Get Pulled Over." In partnership with Mothers Against Drunk Driving and the Governors Highway Safety Association, the annual anti-drunk-driving campaign (be sure to get the "anti-" in there, because that's a big difference) kicks off this weekend and goes right into Labor Day, the right time for miscreants to get soused. Advertisements will start airing across the country on prime-time television and on billboards, showing law-enforcement officers doing their job and arresting drunk drivers (well, actors, in this case). And the law will definitely lay it down: As the summer months come to an end, the NHTSA estimates that more than 10,000 agencies across the country, on city and state levels, will be ramping up their efforts to catch drunk drivers. "Drunk driving remains a serious, unacceptable threat to our families and our communities," said Ray LaHood, the US Transportation Secretary. "Our campaign is clear: if you choose to drive drunk, you will be held accountable."
And if you live in America, happen to consume media, and have working eyeballs, get used to the slogan: the NHTSA will use it until 2016, at least. Hey, it rhymes, and it's penned from the same scholar who created "Click It Or Ticket." Previous efforts that included "If You're Drinkin', You Ain't Thinkin'" were allegedly dropped from the final cut, but these rumors are unsubstantiated. Source: Department of Transportation