Engineering Tinkering, More Time For Sales Delay Next-Generation Chevrolet Cruze Until 2015

By Trevor Dorchies | July 19, 2013
Today, General Motors announced that it will delay the launch of the next-generation Chevrolet Cruze until 2015. The reason behind this delay is due in part to last minute engineering changes paired with the General's wish to move as many units as it can. Chevy's popular compact sedan is expected to be redesigned, and was originally set to debut at the tail end of 2014, but that date has been pushed back to December 2015 now. "It was disappointing to hear that the Chevy Cruze program has been pushed back a year and will not start until 2015," Canadian Auto Workers Local 4451 Chairwoman Karen Fleming said in an April newsletter obtained by Reuters. The CAW union represents hourly workers employed at a Cooper Standard Automotive facility that's responsible for producing rubber seals and other various trim pieces used on the Cruze. So far this year, the Cruze was up 17 percent in the United States with around 134,000 units sold so far. This is good enough to slot the Cruze right behind the Toyota Camry as the second best-selling passenger vehicle in the U.S.  GM has been busy revamping its lineup since coming out of bankruptcy back in 2009 and the Cruze was one of the first new vehicles to debut under the shiny, new Golden Bowtie. Since then, GM has been busy rolling out new vehicles under Chevy's watch and the Cruze is now the crotchety old veteran of the group. Based on sales of the current-gen Cruze, Chevrolet isn't looking to reinvent the wheel, but to continue riding its wave of success. Chevrolet has managed to move about 2 million Cruze units globally since its launch.
Besides the current wave of sales momentum, supplier sources speaking with Reuters said "engineering changes" have forced Chevy to push the launch of the next Cruze back. Officials with knowledge on the Cruze's future declined comment as to exactly what engineering changes are hindering the next-gen's launch. As we get more information, we'll pass it on, so stay tuned. Source: Reuters