‘Esquire’ Magazine Validates Men’s Decisions to Buy the 2011 Kia Optima with Recognition

By Jacob Brown | September 07, 2011
Generally speaking, the target audience for Esquire magazine is men educated in the finer things life has to offer. From teaching men how to dress themselves tastefully to being able to identify wines best-suited for any occasion, Esquire’s editorial content exudes class, style, and sophistication for the discerning guy. So when the magazine named the 2011 Kia Optima midsize sedan its “Most Gorgeous Car Under $20K,” you can bet the Korean automaker found satisfaction in knowing that someone outside the normal automotive journalism spectrum was beginning to notice the brand’s ascension to upscale appeal. Named as one of nine vehicles to make the cut for the "2011 Esquire Design and Technology Awards," Michael Sprague, vice president of marketing and communication for Kia Motors America, said the award confirms the strength of direction in the leaps Kia has made in its styling and quality improvements over the past few years.
“This recognition further validates the Optima's tremendous value proposition with its unmatched combination of world-class design, advanced technology, and fun-to-drive performance," Sprague said. Much of the turnaround can be attributed to the brand hiring Peter Schreyer as its chief designer in 2006. Schreyer, an award-winning designer, previously worked with Volkswagen and Audi to help design the Audi TT sports car and A6 midsize luxury sedan. Because car designs take years to reach production, Schreyer’s eye for style is just beginning to grab a foothold in production vehicles. "The stunning design and value of the Optima has significantly increased awareness, perception, and consideration for the Kia brand,” Sprague said. Other cars to make the list were the Porsche Cayman R, Nissan GT-R, Honda Civic Si, McLaren MP4-12C, Chevrolet Volt, Audi TT RS, Dodge Challenger SRT8, and Chevrolet Camaro convertible. So chalk this one up for the guys at Kia. The Optima has now been featured in a magazine that regularly features thousand-dollar suits and jet-setting lifestyles in addition to sharing page space with some of the best cars in the world. What’s next for the midsize Kia: Being featured in Robb Report? Source: Kia
Joel A
Joel A

Wonder how the folks over at sibling rival Hyundai are reacting to this slap? You can get a Sonata for under $20k.