Ferrari Commemorates 20 Years in China with Special Edition 458 Italia
The year 2012 marks two decades of Ferrari being on sale to the public and the Italian automaker has decided to honor the milestone with a special edition 458 Italia. On top of the specialized super car, Ferrari will also run its first permanent brand exhibition outside of its Marenello hometown. The exhibition will go on for three years and will be held at the Italia Center of Shanghai World Expo Park. Ferrari is honoring its latest milestone by releasing 20 special edition 458 Italias which will only be available to the Chinese market. The Ferrari Exhibition will cover more than 9,500 square-feet and features highlights of the Marenello Museum that have been divided up into five pieces; Ferrari in China, Green Technology, Product, Design, and Racing. Ferrari will also be sporting models from past and present day which will be on display for every visitor to the exhibit to see. Along with the full-scale Ferraris, the Italian automaker will also feature an assortment of images and video that has been made for this event alone. As for the commemorative Ferrari 458 Italia, it will feature styling elements inspired by Chinese culture and will be coated in an exclusive "Marco Polo red" finish. Other special features include a golden dragon positioned at the front of the hood next to the prancing house badge, off-set gold and black racing stripes, and gold embroidery on the headrests. The rims also have a gold finish, and the 458's aeroelastic winglets make their normal appearance at the front of the Italia's nose. However, the most interesting feature on the limited edition 458 Italia has to be the push-start button that has simplified Chinese characters spelling out "start." So what do you think? Do you want think Ferrari should offer this special edition 458 Italia to the global market? Or is it just so much pandering to the local market? Tell us what you think in the comment section below. Source: Ferrari
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