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Fiat to Introduce New Architecture to Rescue Alfa Romeo

By | December 02, 2013
Fiat has teased the return of Alfa Romeo to U.S. customers for years, but unfortunately plans to bring back the popular brand have been delayed countless times. Globally, the brand has not been able to compete with other automakers because it has been highly dependent on the starving European market; sales this year are expected to fall below 100,000 units for the first time in over four decades. But can a new vehicle architecture bolster the brand's future? Fiat CEO Sergio Marchionne's new plan for Alfa consists of a focus on rear-wheel and all-wheel drive models, reports Automotive News. A new architecture will underpin at least four new Alfas, including the Giulia midsize sedan and wagon, a large flagship, and a midsize SUV. It may also introduce a new architecture on a coupe rivaling the BMW 4 Series or 6 Series. According to the report, all Alfa models using the new architecture will eventually make their way to the U.S. Marchionne had originally planned to sell 500,000 units by 2014 for the Alfa brand each year. Delays in new product launches, including the highly-anticipated 4C sports car, have hindered the growth of the niche brand. If Fiat succeeds in making all-wheel- and rear-wheel-drive Alfa-badged sports cars in a timely manner, it will help the struggling brand compete with similarly powered rivals from BMW, Mercedes-Benz, and other top global automakers. Source: Automotive News (subscription required)
  • Alfa Romeo
 
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