Five Million People Have Been SYNC’d by Ford and Microsoft

By Jason Davis | November 06, 2012
Forget the Zombie Apocalypse, Ford and Microsoft are planning the Rise of the Machines. Don’t believe me? It’s been just five years since Ford, in collaboration with Microsoft, introduced SYNC and already the apple pie brand has sold 5 million SYNC-equipped vehicles. The in-car audio and infotainment system allows its operators to make hands-free, voice-activated phone calls and audio selections. (MyFord Touch, on the other hand, is the visual component to SYNC.) It was such a groundbreaking idea that nearly every major manufacturer has since developed its own (and in some cases better) in-car connection system, giving snarky automotive pundits yet another criterion with which to judge modern vehicles. Despite many well-documented technological hiccups requiring constant updates, Ford reports that its customers are overwhelmingly happy with the “award-winning” system. Most importantly, it’s a system that can adapt and change with new technologies.
“With more than 1 billion smartphones now in service around the world, we expect mobile connectivity will continue to be the foundational element of our strategy going forward,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement. This is important to consumers since most cars and trucks stay on the road for more than 10 years; Ford is aware, however, that consumers are more likely to replace their personal electronics every couple of years. "With available SYNC, Ford vehicles are no longer stuck with the technology built in at the factory, they can keep pace with the latest consumer trends through simple software updates," Mascarenas, continued. "Now, it’s clear that building an open, upgradable connectivity platform has been key to the success of SYNC because it has allowed us to stay relevant to the consumer." "We’ve worked with Ford on SYNC right from the start," said Kevin Dallas, general manager of Windows Embedded, Microsoft Corp. "Taking a platform approach enabled us to move quickly and deliver an innovative solution unlike any in the industry while providing us the flexibility to continue to deliver new features and improvements to Ford customers." Moving forward, Ford and Microsoft are looking to the cloud for the next car-connected user experience. "It could become the smartest device you will ever own," adds Mascarenas. Hopefully not too smart, though. Source: Ford