Ford to Upgrade MyFord Touch for 2013 Models, Retrofit New Software to Customers’ Cars

By Jacob Brown | November 07, 2011
It looks like Ford is tired of its Sync and MyFord Touch technologies getting knocked around in consumer satisfaction surveys, so it's  upgrading its systems for all of its 2013 cars, and will also make the upgrade available to existing owners. In the new version of MyFord Touch, Ford claims to have improved upon more than 1000 different screens in its infotainment system’s interface. Among the visual improvements, Ford has simplified the graphics, made fonts larger and bolder, removed low-priority content, and provided more uniformity between screen layouts. Also improved in the latest version of the MyFord Touch and Sync software is improved voice recognition, faster load times, and simpler voice commands. For instance, with the navigation system, it’s no longer necessary to say the direction of the street name such as “North Main Street.” Additionally, requesting a song no longer calls for saying an entire album name, and if you want to listen to a sports game, all you have to say is “Tune to Pittsburgh Steelers game” or something similar. Below is a video highlighting some of MyFord Touch’s improvements (along with a sneak peek at the upcoming 2013 Ford Escape's interior).
Ford will introduce the upgraded MyFord Touch and Sync technology on the 2013 Ford Escape, 2013 Ford Flex, and 2013 Ford Taurus. But for those customers who would like to see the fix applied to their already-purchased Ford and Lincoln vehicles, fear not. Ford will be sending customers instructions with a USB drive early next year so they can download the upgrades into their 2011 and 2012 vehicles. And if you don’t trust yourself to do it, Ford dealers will upgrade the software free of charge. “The keys to continuous improvement are simple: Listen, learn and respond. That’s how we’re going to keep our customers happy,” said Gary Jablonski, Sync’s Platform Development manager, in a statement. “Evolving the software with meaningful enhanced features was part of our plan from the very beginning. It’s no different than the experience with our smartphones and laptop computers—except now, it’s your car that gets better.” Earlier this year, both J.D. Power and Consumer Reports dinged Ford for confusing, slow-to-react interfaces in MyFord Touch-equipped vehicles. While Ford has led the industry with bringing infotainment systems to the masses, the process hasn’t been without its growing pains. Whether or not the MyFord Touch improvements were reactionary or planned from the start are irrelevant. Let’s just be glad Ford’s making the improvements to the software.

Source: Ford, Ford via YouTube