Future Supercars: Ferrari Holds International Design Contest Emphasizing MPGs, Weight Reduction

By Jacob Brown | July 21, 2011
Ferrari inspired designers from 50 top international universities around the world to compete in the 2011 Ferrari World Design Contest, which aims to provide solutions for tomorrow’s supercars. Winning the competition, a team from South Korea’s Hongik University in Seoul created the Eternita, a supercar with advanced technologies and lightweight materials. Ferrari emphasized such stipulations for this year’s competition, especially hybrid propulsion. Hongik University also took home the “Autodesk Design Award” for best use of the engineering design software to create its prototype. In entering the competition, teams initially submitted a 2D mockup of their cars, the 3D computer-generated models, and a 1:4 scale model of their designs. For the scale model, judges paid close attention to interior design and the functionality of the designs in real-world practice.
“Nurturing the creativity of young people is a fundamental strategy in every walk of life,” said Ferrari chairman Luca di Montezemolo in a statement. “The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation.” Other concepts awarded include the Xezri concept from IED of Turin, Italy in second place, the Cavallo Bianco from the Royal College of Arts in London, and the “Most Unexpected Technological Solution” award went to the Jiangnan University from the Wuxi, Jiangsu Province, China for its concept named The Drake. Source: Ferrari