General Motors Adding Chevrolet Cruze Production in Ohio

By | August 14, 2013
U.S. demand for the Chevrolet Cruze has been increasing, causing General Motors to add another week of production for the compact car at the Lordstown, Ohio plant. The plant was set to close during the last week of August, but now workers will work as normal for that last week just to keep up. Chevrolet Cruze sales increased 70 percent in July when compared to the same month last year. Deliveries for the compact car have also increased by 24 percent during the first half of the year, and has helped GM get a 9 percent year-to-date sales jump. "Sales have been brisk. We didn't want to lose momentum so we decided to abstain from taking the week off," said GM spokesman Annalisa Bluhm in a statement. Overall U.S. sales of the Chevrolet Cruze increased 10 percent to 1.32 million units through July, easily outpacing the overall industry-wide volume increase of 8 percent. Only the Hyundai Elantra has managed to outsell the Cruze with a 29 percent year-to-date sales gain.
At the end of July, GM had only a 50-day supply of the Cruze, where the company had an average 68-day supply for the rest of its lineup. Although many factories have had to close thanks to the financial crisis back in 2009, automakers are now keeping these factories open around the clock just to satisfy continually rising demand. With new versions like the Cruze Diesel hitting the market, sales of the compact sedan are likely to keep the factory humming for some time to come. Source: General Motors