General Motors opens Saturn for Rewards Program

By Joel Arellano | April 17, 2008
DETROIT - Consumers who want to use their GM Card or GM Flexible Earnings Card toward the purchase of an eligible, new GM vehicle now have the option to purchase or lease a new Saturn under expanded program guidelines. The GM Card and the GM Flexible Earnings Card allows Cardmembers to earn toward an eligible new GM vehicle with every credit card purchase. In the past, these Earnings could be applied toward eligible new vehicle purchases or leases offered by Chevrolet, Pontiac, Buick, GMC, Cadillac and Hummer. Effective April 15, 2008 Saturn vehicles will be added to the expanded program. "We're very excited to be able to offer potential Saturn customers another valuable tool when making their purchase decision," said Jill Lajdziak, general manager, Saturn. "Our Cardmembers have asked for this and we're responding." Saturn has the freshest line-up in the industry, having launched five all-new products in the past 24 months. A GM Flexible Earning Cardmember's redemption options include: 3 percent Earnings on eligible, new GM vehicles or 1 percent cash back. "This reward card allows Cardmembers to choose the right reward for them and triples the base Earnings to 3 percent when you redeem on a GM vehicle," said Jody Stidham, director, GM Lifecycle Management. All GM reward card Earnings can be used in conjunction with most national promotional offers. About GM REWARD CARDS The GM Card, one of a suite of reward card products, is one of the richest co-branded credit cards in existence, rewarding customers with Earnings on every credit card purchase. Currently there are nearly 6 million GM reward card members. Since the program's inception in 1992, more than five million GM vehicles have been purchased or leased using Earnings. The GM Card and GM Flexible Earnings Card are issued by HSBC Bank Nevada, N.A., the credit card unit of HSBC, one of the nation's largest issuers of private-label and general-purpose credit cards. These Cards can be used anywhere Mastercard is accepted and has no annual fee. New applicants can apply for the GM Flexible Earnings Card on line at gmflexcard.com. Press release via General Motors/Saturn
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