- The moves are designed to help drive stronger messages about a brand's respective portfolio.
- It'll allow the designers of respective cars to live closer to the markets in which they serve.
- It'll help provide a greater ability for the brands to share resources and parts.
- And lastly, GM says the moves will help the designers foster a greater level of creativity and a clear, single purpose for each member.
General Motors Shakes Up Design Team: Here's Why
General Motors just announced that it's moving around nine of its biggest-name, most talented designers. As of August 1, several of them will have to be on the other side of the world from where they are to work, for brands which they may know nothing about right now. We'll spare you most of the names and details of their lives, but there are several reasons why the moves are important to you, according to GM:
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