Getting Old: Chevrolet Camaro Wins Hottest Car at 2011 SEMA. Again

By Joel Arellano | November 02, 2011
SEMA, or the Specialty Equipment Market Association, has announced the winners of its second-annual Hottest Cars award for the 2011 SEMA aftermarket trade show, currently going on in Las Vegas. This year's winners: the Chevrolet Camaro for the Hottest Car, the Ford F-Series for the Hottest Truck, the Jeep Wrangler for Hottest 4x4 and…. Wait a minute. This looks familiar. In fact, it's the exact same winners from last year! Shouldn't there be some change, some mix-up in the vehicles? Why not, for example, limit eligibility to only new vehicles for the year? Or introduce new, non-traditional "hot" vehicles into the categories? Who'd win, for example, in the Hottest Car category if the entries included the revamped Toyota Camry SE, Kia Optima, Ford Fusion, and Chevrolet Malibu? Or a battle between hot hatches like the Volkswagen GTI and Ford Focus? The last five years or so has exploded, with new vehicles and available body styles for the serious tuner aficionado to work their magic. The only new entry on the list, the Fiat 500, won SEMA's Hottest Sport Compact Car award, exemplifying the growing acceptance of non-traditional makes dominated by the Detroit Three.
To be fair, SEMA award contestants and winners are chosen based on what aftermarket part manufacturers and sellers are investing in. Right now, the current "flavors of the month" ala moneymakers are the Chevrolet Camaro, Fiat 500, Ford F-Series, and the Jeep Wrangler. Past flavors include the ever popular Chevrolet Corvette and the Ford Mustang. Check out some of the entries from today's automakers at SEMA Roundup: Our Take on the Week’s Custom Cars. What vehicles would you have picked to win SEMA's Hottest Car, Hottest Sport Compact Car, Hottest Truck, and Hottest 4x4 SUV? As always, leave your comment below. Source: SEMA