GMC Launches Shopping App for Smartphones

By Trevor Dorchies | June 30, 2011
GMC has introduced a mobile app for the Apple iPhone and other Android phones enabling users to shop, research, and configure a GMC vehicle. The GMC Showroom App has photos and videos of the latest GMC models and is now available for iPhone users in the Apple App store. On the Android market, the release is scheduled for the end of July. The app will be compatible with the iPhone ions 3.1 or better and the 1.6 OS or better (excluding Honeycomb) for the Android. Consumers using the app can configure GMC vehicles and compare them to the competition. A simple interface makes it easy to locate a GMC dealer in their area, request a quote, schedule a dealer test drive, or view current offers. “We recognize that smartphones play an important role in our customers’ lives, including purchase decisions,” said John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.” A survey conducted by Chadwick Martin Bailey and iModerate Research Technologies revealed more than 50 percent of consumers polled use their smartphones to shop. Smartphone sales are expected to continue to increase, suggesting that there may be a growing market for well-executed automaker smartphone apps. Have you ever shopped for a car on your smartphone? Do you think it’s helpful? Tell us what you think in the comments section below. Source: GMC
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