Goodbye, Porsche Cajun. Hello, Porsche Macan
In 2010, Porsche announced intentions to introduce an all-new crossover to be slotted under the mid-sized Porsche Cayenne and designated the moniker "Cajun" as the crossover's unofficial new name. Today, the sports car company announced the compact SUV will be called the "Porsche Macan" and is scheduled to go into production next year. Macan, according to Porsche, is based on the Indonesia word for tiger whose characteristics—dynamics, fascination, power, and suppleness—are exemplified by the upcoming Porsche Macan. Says Bernhard Maier, executive vice president for Sales and Marketing for Porsche, "The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche. The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations." The naming stratagem can be seen across the entire brand; Porsche Boxster, for example, references the sports car's famous engine configuration while the Porsche Cayman is meant to be agile and snappy on the road. The Porsche Cayenne, the Macan's larger sibling, represents sharpness to Porsche branding. (Which has us scratching our heads over how such a large crossover is "sharp" especially compared to the sleek sports cars around it.) The Porsche Macan will be built at the Porsche plant in Leipzig, Saxony where the automaker is investing over $640 million in new facilities which includes a body assembly line and paint shop. More than 1,000 new jobs will be directly created alone by the plant's expansion, says Porsche. Otherwise, Porsche continues to be mum over the details on the Porsche Macan crossover. Speculation has that the base models will receive a new 3.0-liter V-6, producing nearly 290 horsepower and 295 pound-feet of torque, with a Macan Turbo S to be possibly outfitted with a pair of turbochargers. The Porsche Macan will most likely get a diesel V-6 as well, though it's unknown if it'll be sold in the U.S. like the Porsche Cayenne diesel model. Automotive.com's take: What was wrong with Cajun? We liked the name, which meant something hot and spicy, also representative of most Porsche vehicles. Source: Porsche
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