Hotter Than Kimchee: Hyundai and Kia End Summer With Heat Wave

By Matthew Askari | October 03, 2011
Korea's top automakers played a familiar tune in September, showing customers still opt for value in a tepid economy. Hyundai sold 55,051 cars in September, a 12-percent increase from the same period last year. Kia moved 35,609 units, an 18.4-percent increase from the same period a year ago, easily making it the company's best September on record. Both companies benefited from styling enhancements to complement reliable cars with good fuel economy. Hyundai: Year-to-date sales are up 20 percent. "Finishing September with such strong momentum is no small feat, especially considering the disappointing economic climate," said Dave Zuchowski, Hyundai Motor America's executive vice president of national sales. The top Korean automaker added an all-new vehicle to its lineup in September, with sales of the Veloster coupe commencing late in the month, adding another 40 mpg vehicle to Hyundai's range.
  • Year-to-date sales up 20 percent.
  • Elantra sales up nearly 50 percent in September versus the prior year, 2011 YTD Elantra sales 147,922, up from 101,022 from prior year.
  • 37 percent of all September sales are 40 mpg vehicles, a new high.
Kia: Korea's promising number two automaker is growing so fast, it's already sold more cars in just the first nine months of this year than in any prior year. Much like its Korean counterpart, the automaker is quickly building a reputation for value, something that especially resonates amid a fragile economy.
  • Kia's Sorento remains the top selling model with just over 11,000 cars sold in September
  • Optima, Forte, and Soul all seeing increases from the year prior
  • Kia's year-to-date sales 367,405, up from 268,024 in 2010.
Source: Hyundai, Kia
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