How Mercedes-Benz A45 AMG Heralds Upcoming 50th Anniversary

By Joel Arellano | June 18, 2012
Aufrecht Melcher Großaspach, or AMG, is Mercedes-Benz's tuner arm, and is responsible for some of the sportiest and most powerful models offered by the German automaker. Though Mercedes-Benz established the AMG subsidiary back in 1967, the automaker is looking forward to AMG's 50th anniversary in 2017. Mercedes calls the ramp-up to AMG's 50th anniversary its "AMG Performance 50". The automaker plans to release a slew of AMG-badged vehicles for the next five years, and started this year with the debuts of the 2013 Mercedes-Benz SLS AMG GT sports coupe and the GL63 AMG full-size crossover SUV. Mercedes has now released information on the latest member of the AMG brand, the Mercedes-Benz A45 AMG. The Mercedes-Benz A45 AMG is a subcompact hatchback, and is the latest to join Mercedes A-Class lineup which includes the A250 Sport and the diesel-powered A220 CDI Sport. While the latter two vehicles were "engineered by AMG", the A45 AMG is powered by a unique 2.0-liter turbo four-cylinder engine and comes standard with all-wheel drive system. The other models come standard with front-wheel drive.
Our colleagues over at Motor Trend cover the Mercedes-Benz A45 AMG's powertrain and performance more in depth. Mercedes hopes the A45 AMG will bring in the 30-45 year old crowd, a considerably younger group than the current AMG buyer. That's all part of the AMG Performance 50 plan, which ultimately aims, according to Ola Kallenius, CEO of AMG, "We have decided to expand our model range from its current level of 22 vehicles to around 30 vehicles in the future. We are looking to increase our global sales, which today stand at around 20,000 vehicles, to more than 30,000 vehicles by the time of our 50th anniversary, and thereby assert our leading position in this exclusive segment." Some of the vehicles include an expansion of Mercedes S-Class flagship and even the upcoming SLS AMG E-Cell electric sports car, which goes on sale sometime in 2013. Source: Mercedes-Benz, Motor Trend