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How Nissan is Resurrecting Datsun Namesake

By Joel Arellano | October 04, 2011
In the early 1980s, Nissan firmly took control of its Datsun brand and, after half a billion dollars in advertising, dealership name changes, and millions of confused customers, it successfully replaced the once venerable namesake and badge with its own. Now the automaker looks to bring the name back to life as part of its lineup. Speculations to Nissan's motives are rampant. According to UK auto pub Auto Express, Nissan may use the resurrected Datsun simply as a brand aimed at emerging automotive markets like China and Russia. The automaker could also position Datsun as its brand for inexpensive vehicles. Partner Renault uses its Dacia brand in the latter manner, and there's speculation that future Datsun models may be rebadged Dacia vehicles. There is precedence in such a move: in the Sixties, Nissan positioned its vehicles in the luxury segment while Datsun continued to sell to the masses. Finally, we here at Automotive.com see a third option with Datsun as a competitor to Toyota's youth-oriented Scion brand. Automotive.com's take: There's little else on Datsun's return except the development of a concept car and an all-new Datsun logo. What are your memories of the brand? Do you have a favorite vehicle? The Datsun 240Z, which lead to Nissan's Z lineup, is one of the most well-known Datsun vehicles here in the states, but the 510 has an undeniable cult following. Source: Auto Express
  • 1970 Datsun 240Z 2010 Nissan 370Z 40Th Anniversary Edition Front Left
  • 1970 Datsun 240Z Front Right
  • C12 0511 05Z Instant Expert 1970 1973 Datsun 240Z Dash
  • C12 0511 01L Instant Expert 1970 1973 Datsun 240Z Front Passenger Side
  • 1970 Datsun 240Z 2010 Nissan 370Z Front Jpeg
 
4 comments
Malerie
Malerie

Your's is a point of view where real intleligence shines through.

Joel A
Joel A

Doubt Nissan will bring the 2000 back, Harvey, especially as an entry level model (too niche).

Harvey
Harvey

The Datsun 2000. I've been seeing more of those little roadsters around this last year, and wow they are striking. It's like an what an S2000 is to an MX5, but to the MGB. I love the little English cars, but they're still relatively common, as are the Alfa Romeo Spiders.

Joel A
Joel A

Cheaper than the Versa? Will believe it when I see it.

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