Hyundai and Kia Continue Record Setting Trend; Paced by Sonata and American-Made Optima

By Trevor Dorchies | February 01, 2012
Korean auto makers Hyundai and Kia had a very lucrative year in 2011 and that trend of success appears to have carried over into the first month of 2012. Both auto makers had a January for the record books (again) moving a staggering 78,211 units combined. Kia is up 27.8 percent over the same month last year with 35,517 units sold, and Hyundai is up 15 percent overall and 19 percent in retail sales with 42,694 vehicles finding new homes. Hyundai Winners:
  • Sonata paced all of Hyundai's makes with 14,489 units sold. That's up 1228 vehicles compared to the same month last year.
  • Elantra placed behind the Sonata with 10,900 units moved, a 13 percent increase over the same month last year.
  • Genesis and Equus sales combined to turn a 27 percent increase in profit with 2291 and 292 units moved, respectively.
Hyundai Losers:
  • Azera sales lagged with only 18 units sold compared to the 156 that found homes during the same month last year. The all-new Azera is expected to go on sale in the first quarter of 2012.
Kia Winners:
  • There doesn't seem to be an end to the success Kia has been experiencing over the past year and a half. January marked the 17 consecutive month the Korean auto maker saw a record breaking month for sales. Kia stomped on January 2011 sales figures by 27.8 percent or 7728 more units for those keeping track at home.
  • The American-made Optima took the lead from the Sorento moving 8814 units in January, very admirable compared to the 3819 units finding homes the month prior.
  • Soul checked in right behind the Optima with 8091 units sold, 2746 more than January of last year
  • Rio saw a healthy increase in sales courtesy of the redesign with 2596 units moved. Only 963 units found new owners in January 2011.
Kia Losers:
  • Sorento sales slipped 794 units compared to the same month last year with 7322 units sold. Forte and Sportage also saw a dip in sales with 4417 and 2835 units sold, respectively.
Source: Kia, Hyundai