2014 Hyundai Equus Shipment Adrift at Sea…Literally

Thanks to a loss of engine power last week, the ship carrying 61 2014 Hyundai Equus luxury sedan is currently adrift at sea. Last week, the Morning Spruce was shown in the North Pacific traveling with the current, and just four days prior to that it was shown in the Okhotsk Sea traveling with 0 speed. Hyundai has confirmed the delay, but is not worried about potentially losing the cargo. Right now the automaker is working on shuffling marketing activities that were to go along with the U.S. launch of the 2014 Hyundai Equus. "Sometimes happens," John Krafcik, Hyundai Motor America CEO, told USA Today. As the automaker's flagship vehicle, the Equus appeals to buyers looking for the performance and features of more expensive luxury sedans currently on the market, but at a lower price. The 2013 model starts at $60,000, and although pricing has yet to be announced for the new model, what we do know is that it will still be available in two trim levels, the base Signature and the top-end Ultimate. Source: USA Today
  • 2014 Hyundai Equus