Hyundai Eyes 600,000 Sales With 2012 Accent and Hot-Selling Lineup
When you look at Hyundai’s current lineup, it’s difficult to remember a time some 20 years ago when Hyundai sold wheezy economy cars that didn’t last long before mechanical issues surfaced. But after introducing a 10-year powertrain warranty, buying back customers’ cars during the 2008 recession and, more recently, telling customers their cars’ trade-in value upfront, it seems Korea’s largest automaker can do no wrong. As a result, Hyundai had a record-setting 2010 of 538,228 cars sold. With the popular products like the 2011 Elantra and Sonata on the market, Hyundai is aiming to break the 600,000 sales barrier this year. To reach their goal, Hyundai is counting on the redesigned 2012 Accent subcompact that went on sale in the U.S. last month. Through May of this year, Hyundai’s year-over-year sales figures put the brand 59,011 sales ahead of where it finished May 2010 with 263,588 vehicles sold. That number has been boosted by the Sonata midsize sedan that went on sale last year, which has garnered praise for its size, performance, and fuel economy. The smaller, redesigned Elantra has also played a significant role with sales more than double compared to last May. With the introduction of the new Accent, Hyundai hopes to improve greatly upon the 51,975 subcompacts it sold in the U.S. in 2010. Through the segment-first use of direct injection technology for its 1.6-liter four-cylinder engine. Hyundai hopes its advancements can push the car to the top of the subcompact class. And with leaner, quicker manufacturing techniques employed for its construction, Hyundai is hoping it can keep up with demand. Source: Ward’s Auto (Subscription required)
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