Infiniti Expects the JX to be the Second-Best Seller behind G Sedan, Coupe

By Trevor Dorchies | January 24, 2012
Like many other Japanese auto makers, Infiniti was affected by the earthquakes and tsunamis that ensued shortly after earlier this year. Sales figures for many of Infinitis models declined with the exception of the ever-stalwart G sedan and coupe and the QX SUV. However, company officials believe the recently-introduced JX crossover will pick up the slack of other slumping models and will play second fiddle only to the popular G lineup. "It will be our second best-seller this year, right behind (the) G (lineup)," Ben Poore, vice president of Infiniti for Nissan North America told WardsAuto. "We want volume on this product." Infiniti isn't putting a sales target on the JX's back quite yet, but they expect the new crossover to compete with the likes of the Acura MDX and the Lexus RX. Last year Infiniti sold 58,246 G sedans and coupes followed by 13,428 QX SUVs, a sharp drop-off between its best and second best seller. Infiniti believes the JX will split the difference and sit somewhere between the G lineup and QX in sales numbers.
The JX will start at $40,450, minus the $950 destination and handling fee. The 2012 MDX starts at $42,930, while the 2012 RX starts at $39,075. The JX and MDX can fit seven passengers while the Lexus can only hold five. The JX will be built at Nissan's Smyrna, Tennessee facility which is a first for the Japanese auto maker. Infiniti also hopes that with the JX being assembled in North America, it will be able to pick up the pace that was dispirited because of the natural disasters that affected Japan. The JX will be tagged as a 2013 model and will begin appearing at dealerships in March of this year. Do you think the JX can carry the sales load along with the G lineup and QX SUV? Tell us what you think in the comment section below. Source: WardsAuto